BRW 2007 subscription: “Year of Promise”

I used to be a subscriber to the BRW. They offered me a leather bounded diary so it was all that much more worth while. Last year they sent me a cross sell letter for their sister magazine “smart investor” with a free Top Stocks 2006 book. I’m a sucker for freebies so I switched my subscription over. Now this month BRW has sent me 7 good reasons to switch back to them:

1. Save 48% off the Newstand price.
2. Just $179* per year - less than $5 a week
3. Updated new look and content
4. Free delivery to your home or office, anywhere in Australia
5. Flexibility to suspend or move your subscription at any time
6. Receive a 1GB USB flash drive absolutely free
7. Plus, your subscription may be tax deductible+

mmm.. free 1GB flash drive… yumm.

The BRW marketing letter does quite a good job tempting me to buy in:

• Practical, “how-to” information you can use to guide your career and organisation in the months and years ahead
• Real life storeis of successful businesses and the people who built them; we find and analyse the innovators and leaders who are changing their businesses, s you can learn lessons for yours
• Focus on the key fast-growth sectors such as IT, Property, and Mining
• Regular features on; leadership; emergin companies; innovation; business services and many more.
• Plus, the well known flagship issues including: Fast 100; Rich 200; Top 1000 Companies; Top 500 Private Companies; Australia On Line, plus more.

heck… why not?

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