Marketing Experiments

I’ve just been reading MarketingExperiments.com and it looks to be a gem! Two articles there that stole my attention are:

1. PPC Advertising - There’s details of a few adwords experiments and the results of different texts used. The main take away here is to provide a landing page that exactly matches what the user was searching for, then try to funnel them to your sales page.
2. Harnessing Social Media - In this experiment, they were able to get 90,000 + unique visitors for a total salary cost of $3,000. This was compared to their 2,000 visitors for $1,250 in adword clicks for the same sites. Take away here is that it can be quite profitable to hire someone else to do the blogging for you!

Overall, this site has some of the most well written articles and reports I’ve come across this year. Well worth the visit for anyone new to internet marketing.

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Tags: marketing, ppc

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