If you haven’t heard, the Scarlett Johansson eBay auction is now live! Check it out:

Colin Firth went for a cheap $9,300. I would put my money on it that Scarlett will easily top this… perhaps doubled or tripled. Although the auction says it is a meet & greet, some newspapers have reported it as a ‘date’ with Scarlett. If that was the case, this would easily fetch $100,000. As it turns out though, your actual time with the goddess may be quite limited due to her schedule.

The winning bidder will receive:

* Two tickets to the world premiere of He’s Just Not That Into You. The premiere location has not yet been determined but will be in either Los Angeles or New York this July.

* Chauffeured car service to the premiere

* Hair and makeup for one by Privé

* A meet and greet with Scarlett Johansson at the premiere

FREQUENTLY ASKED QUESTIONS:

Q: Is Scarlett Johansson answering emails through this auction?
A: Scarlett Johansson is not able to check emails sent to her through this auction.

Q: How long will the meet and greet last?
A: There is no set amount of time but it is estimated to be a brief visit due to Scarlett’s schedule that evening.

Q. Are travel and accommodations included?
A. Chauffeured car service to the premiere included. All other arrangements (including hotel, flight, additional ground transportation, etc.) arenot included and are the responsibility of the winning bidder.

Q. In what city will the world premiere be held?
A. The world premiere will be held in either Los Angeles or New York. The winning bidder will be notified once the location has been confirmed.

Q: Are there any age restrictions?
A: The winner must be 21 or older, but their guest can be younger, provided that the winner is a parent or legal guardian.

Q: Is my bid tax deductible?
A: Your winning bid is tax deductible to the fullest extent allowed by law. Please consult with your tax adviser for more information.

Popularity: 13%

Thanks to Navjot Singh for letting me know that CashQuests.com has been sold via this auction at Sitepoint. I was very surprised to see CashQuests being sold, even though I rumoured that it had already been sold once in July. Apparently the eventual buyer was iEntry.com @$15,000.

The beauty of this sale having happened via a public auction is that all the due diligence details that are normally hidden from public viewing is visible for everyone to see. CashQuests gets around 500 unique visitors per day (that was a lot lower than I expected!) and makes about $1400 per month. That makes $16,800 a year. With that in mind, it looks like iEntry got themselves a bargain! I would have put this blog in the $20-$30k range. However, you have to really think why someone would see their own blog for less than their annual revenue? Perhaps the blog was already on a decline and ‘Kumiko’ was smart to jump ship early…

Despite being a bargain of a price, I personally wouldn’t have bought it. Even though the auction advert says the blog “is not associated with any particular person or writer”, I sincerely believe that it was the original author who made all the difference in establishing the blog’s personality. “Kumiko” (or whoever he or she was) wrote with so much flair and passion that it was one of the more enjoyable and fun blogs to read. I would never have been able to replace her style and enthusiasm… and the earnings would have taken a quick nosedive. Sadly, judging from iEntry’s pitiful effort of a website, I have the same grave feelings about where CashQuests is heading.

Popularity: 12%