If you have a MFA (made-for-adsense) site, then this tip is going to be pivotal in increasing your CTR. We all know that you need to blend your ads into the site so that they look like normal informational links rather than ads. You can’t change the ad font type and size (it’s against google’s TOS) but you can alter your own site’s font to exactly match that of the ad! This is probably the most underused tatic out there.

To find out the stylesheet details for the adsense blocks, just right click on an empty area and view source. (Do it on someone else’s ad to avoid accidentally clicking your own ad!)

Here’s the stylesheet used for the popular 300×250 text box:

a:link,a:visited,a:hover,a:active{color:#e1771e;cursor:pointer;}
body,table,div,ul,li{font-size:10px;margin:0px;padding:0px}
body{background-color:transparent;font-family:arial,sans-serif;height:100%}
#aus{height:250px;width:300px}
#ads{left:0px;position:absolute;top:0px;width:300px}
#ads ul{list-style:none;}
#ads ul li{clear:both;float:left;height:58px;overflow:hidden;width:300px}
.ad{margin:0px 2px}

.adt{font-size:11px;font-weight:bold;line-height:14px;}
.adb{color:#ffffcc;display:block;font-size:11px;line-height:14px;}
.adu{color:#b3b3b3;font-size:10px;line-height:12px;overflow:hidden;white-space:nowrap}

.adus{cursor:pointer;}.adc{width:100%;height:58px;table-layout:fixed;overflow:hidden}
#abgi{left:220px;position:absolute;top:233px}
#aubg{background-color:#333333;border:0px solid #333333;height:250px;width:300px}

The two important classes are the adt (ad title) and the adb (ad body). As you can see the

• font-family is arial,sans-serif
• font-size is 11px
• line-height is 14px

Unfortunately, the style sheet changes depending on the number of ads in the box. I just try to accomodate the most common one which is four ads and a font size of 11px.

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