Google Webmaster Tools is one of the must have tools in a link builder’s toolchest. I visit it monthly to
- check on the backlinks that Google has crawled for my sites,
- check what keywords are searching for to reach my sites
You can see I’m ranking quite highly on keywords like “lana krost” and “livinia nixon” - it’s probably about time I did some deep linking to maximise these other keywords :) - check that my sitemap.xml is correctly formatted
- Increase the crawl rate to my sites.
Obviously, the more frequently the crawl, the quicker you’ll come up on search keywords for new terms. However, Google normally only lets you set normal, or slow, unless your site is quite established and frequently being updated.
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