Who is Seth Godin and is mmmzr a pyramid scheme?

Seth Godin was where mmmzr got most of it’s big buck investments from… and now that the top buck guy has pulled out, it’s probably what caused mmmzr’s downfall aswell. I’ve no idea of who Seth is but I’ve since visited his blog and evidently, he is an author of some books I have never read before.

Here’s the post that started it all - short and sweet.

And here’s the post that he had to write to respond to widespread criticism over why he chose to write about this particular idea and not the million others that have flown by.

In my view, there is a very fine line that this mmmzr method is tredding. Is it a pyramid or is it not a pyramid. The clincher, I believe, is that amidst all the craze, the prices for the ads bubbled up beyond the real market value for the spots. Worst even, is that if it were to continue, as mmmzr hoped, prices would continue to exponentiate and the gap between cost price and real value increases such that it is no longer economically viable or sustainable - ie. a pyramid scheme where advertisers know it is expensive, probably don’t have that kind of advertising budget (or the money to bet with), but still do so anyway, in the hope that Peter will come along and pay Paul.

In light of all this, I have added more pointers to DoubleBoost to explain why it is not to be classed in the same category. The main difference being with the DoubleBoost model, prices can be kept in check and in line with real world market values. People are actually paying a fair value for the ad spots with the side benefit that I will try to repay their support when I can do so - after all, a website is only as good as it’s supporters.

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